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Sr. SEO Manager

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

At Northwestern Mutual, we believe relationships are built on trust.  That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.

We're strong and growing.  In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people.  We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care.  We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.

Summary

Responsible for overseeing the execution of, and performance reporting for, our SEO strategy. This role will work in conjunction with other members of the marketing, product and technology teams to prioritize tasks and implement strategies.

Primary Duties & Responsibilities

  • Shepherd the “SEO-first” mentality across the marketing organization, incorporating organic search philosophy, attributes, and optimization opportunities at all stages of content creation and technical implementations.

  • Operate as an extension of the content and creative teams to provide recommendations and implement strategies in coordination with SEO goals – general and keyword specific. Write meta data, make internal linking recommendations.

  • Prioritize and translate technical recommendations to the engineering team and communicate progress.

  • Conduct ad hoc SEO audits as needed, including measuring keyword positions, search volume and overall site visibility and ranking using defined SEO tools (Google Search Console, BrightEdge)

  • Conduct SEO training sessions (content creators, writers, developers, etc.) as needed.

  • Serve as the point of contact for, and the day-to-day management of, the external agency.

  • Effectively balance the ‘art and science’ of SEO to align brand and business strategies with performance and optimization goals.

  • Manage internal teams to set priorities and drive on-site optimization.

  • Oversight and management of all SEO resources as applicable to technical/site architecture attributes, content optimization, link acquisition/management and mobile presence.

  • Keep pace with SEO and digital marketing industry trends and developments.

Qualifications

  • Bachelor’s degree is required

  • Minimum of 5 years’ experience in Search Engine Optimization

  • Willingness to continuously learn and monitor changes in the landscape

  • Knowledge and experience with common SEO tools such as: BrightEdge, Google Search Console, Bing Webmaster Tool.

  • Knowledge of HTML and CSS (not coding level)

  • Self-starter who can work independently with proper guidance and direction

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • Strong communicator

  • Excellent analytical, organizational, project management and time management skills

  • Significant knowledge of the fundamentals – content, technical and reputation SEO pillar

  • Ability to lead and develop teams

Benefits:

Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more

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W e are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.


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