At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
Our Field Marketing Training team leads the strategy and execution for Marketing Training and Education, and works closely across the Field Enablement team to align training needs to departmental critical metrics. The Sr. Field Marketing Training Manager will maintain a working training calendar to improve awareness and adoption of the Marketing tools and resources, will develop and deliver training materials in the most appropriate formats to drive field ability and adoption, and employ measures that quantify the impact of the training and education. Candidate works well with individuals at all levels; and will work cross-functionally to align marketing training goals to field goals and objectives.
Primary Duties & Responsibilities:
Develops field marketing training strategy in alignment with Field Enablement team goals, objectives and critical metrics
Partners with Field Comms, Campaigns and Content team to develop training plan and content aligned to adoption plan, with training topics including digital marketing, prospecting, social media, segmentation, client engagement and more.
Develops and manages field marketing training calendar, including HO driven training, corporate schools & seminars, key events (Annual, Regional meetings), and NO based training(s)
Determines best medium and environment to deliver training based on audience segment and audience needs.
Knowledge and understanding of marketing, advisors and market segments, including the needs, attitudes, and behaviors of Northwestern Mutual's advisors and target consumers.
Works closely with Field Advisors, Field Leadership and internal partners (Career Distribution, National Training Program, etc.) to ensure coordination and company wide support for marketing training initiatives.
Develops methods to measure and quantify the impact of marketing training and education marketing initiatives on tool adoption and sales
Stays current on marketing training trends and developments
Represents and present on behalf of Field Marketing at various field events and venues.
Bring your best! What this role needs:
Bachelor's degree in marketing, business, adult education, or communications.
Minimum of 7 years of progressive experience in marketing, education/training, or professional communications is necessary.
Financial Services or experience in regulated industries
Excellent writing and facilitation/public speaking skills required.
Ability to work effectively with people at all levels; demonstrated diplomacy, sensitivity and flexibility in adapting to constantly evolving needs and priorities; quick, effective decision-making skills.
Ability to listen, engage and influence clients; synthesize and relate complex information; analyze communication and execution problems and opportunities; and implement integrated training / educational strategies.
Three or more years of proven experience developing and delivering effective curriculum and training programs, preferred.
Working knowledge of training methodologies and formats.
Three or more years of proven consulting experience and influencing marketing strategies and tactics
High degree of independent initiative and organization, along with demonstrated ability to effectively manage multiple assignments concurrently, set priorities and meet aggressive deadlines with a commitment to team objectives.
Demonstrate NM behaviors: deliver exceptional experience, solve for the client, be a talent multiplier, lead with enterprise vision, challenge the status quo, play to win
Proven ability to identify and analyze opportunities and creatively and systematically convert opportunities into action and results
This job is not covered by the existing Collective Bargaining Agreement.
Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
FIND YOUR FUTURE
We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.
Flexible work schedules
Employee resource groups