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Sr. Communications Specialist – Corporate Reputation

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

At Northwestern Mutual, we believe relationships are built on trust.  That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.

We're strong and growing.  In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people.  We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care.  We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.


The communications specialist – corporate reputation is responsible for developing, coordinating and implementing communication programs that protect and strengthen the Northwestern Mutual brand as part of a growing Corporate Reputation communications team. This role will play a key role in building foundational materials for the new team and in driving team organization and consistency.

The communications specialist creates, implements and improves upon the strategies, processes and policies that serve to protect the company’s reputation, conducts insightful research audits, monitors the competitive landscape, and develops insights-based reporting tools that demonstrate progress against key reputation metrics. This individual also works with internal partners across Media, Marketing, Public Relations, Customer Service, Human Resources and other teams to deliver appropriate communications responses across various audiences (clients, financial representatives, corporate employees etc.) consistently and effectively.

This role reports to the Sr. Director, Corporate Reputation as part of the company’s Strategic Communications team.

Primary Duties & Responsibilities:

  • Works collaboratively with members of the Social Media, Marketing, Public Relations, Compliance Customer Service, and Human Resources teams at Northwestern Mutual to identify potential reputation issues and create recommended responses. Develops a series of communications processes and procedures that will serve as a reputation management playbook to ensure a consistent, efficient and swift approach for a variety of scenarios. Tracks communications support efforts on an ongoing basis to identify trends and opportunities for business and process improvements to mitigate issues that arise from clients, financial representatives, corporate employees and business partners.

  • Creates communications plans that serve to educate company leaders, employees and field representatives about the role of communications policies (e.g. media policy, social media policy, vendor endorsement policy, code of conduct, etc.) in order to proactively ground teams in an enterprise-wide culture of strategic communications standards.

  • Partners with others in Corporate Reputation to identify, develop and maintain monthly, quarterly and annual tracking and reporting tools that demonstrate progress against key reputation metrics. Creates reports that showcase Corporate Reputation team successes and bring examples to life in order to merchandise the collective team’s results. Plays a key support role in strategic annual planning and calendar development.

  • Conducts clear, thorough and insightful research audits using internal and external tools on a variety of subjects that support the company’s reputation. Regularly and carefully monitors the news landscape for relevant news cycles, key industry articles and competitive insights and brings these findings forward in a consistent format that is useful across internal teams. Pulls news articles quickly when news breaks to share with key partners.

  • Drives team efficiencies by preparing agendas, status documents and meeting notes in support of regular meetings. Leads the team’s overall organization efforts to maintain files, documentation and archives.

  • Proactively stays apprised of programs, projects and campaigns across Internal Communications, Public Relations, Marketing and Social Media as a dedicated team liaison.

Knowledge, Skills, Abilities:

  • Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Business or Political Science or related field.

  • A minimum 3 years of experience in public relations, internal communication, marketing or related communication field.

  • Strong written and verbal communication skills. Ability to absorb information and convert to an understandable and visually appealing format.

  • Proven ability to build positive, collaborative relationships across a diverse set of functions.

  • Possesses a high degree of organization, project management skills and impeccable attention to detail.

  • Sound problem identification, judgment, resolution and decision-making skills often in ambiguous situations. Works efficiently under pressure.


Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more



Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!

W e are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.