Skip to content

SEO Marketing Analyst

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.


Responsible for implementing Northwestern Mutual Search Engine Optimization (SEO) organic search marketing strategies as defined by an SEO roadmap. This position will manage search-related projects, make SEO recommendations, and report on organic search performance. The SEO Analyst will work with content, engineering and marketing teams to implement best-in-class SEO.

Primary Duties & Responsibilities

  • Using defined SEO tools, monitor organic rankings, perform keyword audits, research to advise on related content strategy, optimize existing content and uncover new opportunities (gap analysis).
  • Partner with content teams during content development to provide recommendations and execute strategies in coordination with SEO goals – general and keyword specific. Write meta data, make internal linking recommendations.
  • Review copy and approve web content prior to publication in order to ensure we are using the best SEO strategies and practices.
  • Monitor defined SEO tools to identify technical SEO issues and work with Martech/engineering teams to solution.
  • Support NM local search marketing initiatives managing Google Search Console updates and requests and working with field website teams to implement local search strategy.
  • Coordinate off-page link building campaigns in coordination with SEO goals and co-manage budget for linking initiatives.
  • Work closely with internal partners and agencies to monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to goals.
  • Keep pace with SEO and digital marketing industry trends and developments.

Bring Your Best! What this role needs:

  • Bachelor’s degree is required
  • Minimum of 3 years’ experience in Search Engine Optimization (SEM/SEO)
  • Willingness to continuously learn and monitor changes in the landscape
  • Knowledge and experience with common SEO tools such as: Brightedge/Conductor/SEOClarity, Google Search Console, Bing Webmaster Tools, and SEMRush.
  • Basic knowledge of HTML and CSS (not coding level)
  • Solid ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Ability to work with a diverse and dynamic team


  • 401K
  • Company sponsored retirement plan
  • Educational assistance
  • Performance based incentive pay
  • Medical, dental and vision insurance
  • Parental leave
  • Caregiver time off
  • ….and more



This job is not covered by the existing Collective Bargaining Agreement.

Required Certifications:

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now! 

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.