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Senior SEO Marketing Analyst

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

Are you an SEO pro?

Do you like to build, learn and grow?

This is a rare opportunity where we have an internal team working hand in hand with a leading Agency to bring the latest and greatest SEO strategies and tools on all fronts. You will have the responsibility for overseeing the execution of, and performance reporting for our SEO strategy. In this role you will work in conjunction with other members of the marketing, product and technology teams to prioritize tasks and implement strategies.

We are a Fortune 90 company experiencing massive growth in our major markets 40%+! Much of this is due to starting our marketing engine in the last couple of years and we are just now really finding our stride. If you know SEO strategy or even tactical applications – we need you. This role could be based in New York City or Milwaukee.

Here is what you will do:

Shepherd the “SEO-first” mindset across the marketing organization, incorporating organic search philosophy, attributes, and optimization opportunities at all stages of content creation and technical implementations.

Operate as an extension of the content and creative teams to provide recommendations and execute strategies in coordination with SEO goals – general and keyword specific. Write meta data, make internal linking recommendations.

Conduct ad hoc SEO audits as needed, including measuring keyword positions, search volume and overall site visibility and ranking using defined SEO tools (Google Search Console, SEMRush, MOZ)

Conduct SEO training sessions (content creators, writers, developers, etc.) as needed.

Serve as the point of contact for, and the day-to-day management of, the external agency.

Effectively balance the ‘art and science’ of SEO to align brand and business strategies with performance and optimization goals.

Manage internal teams to set priorities and execute on-site optimization.

Oversight and management of all SEO resources as applicable to technical/site architecture attributes, content optimization, link acquisition/management and mobile presence.

Keep pace with SEO and digital marketing industry trends and developments.

Bring Your Best! What this role needs:

  • Bachelor’s degree is required
  • Minimum of 5 years’ experience in Search Engine Optimization
  • Willingness to continuously learn and monitor changes in the landscape
  • Knowledge and experience with common SEO tools such as: BrightEdge, SEOClarity, Google Search Console, Bing Webmaster Tools, and SEMRush
  • Knowledge of HTML and CSS (not coding level)
  • Self-starter who can work independently with proper guidance and direction
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Strong communicator
  • Excellent analytical, organizational, project management and time management skills
  • Significant knowledge of the fundamentals – content, technical and reputation SEO pillar
  • Ability to lead and develop teams

New York office:

Fortune 100 perks: You’ll have the opportunity to shape the experience of a Fortune 100 company plus the benefits, bonuses, and career growth opportunities are pretty perky, too.

Sweet new office:  Think all sit-stand desks, tons of smart break-out work spaces, Zoom-ready conference rooms, game room (video and foos), stocked kitchen with snacks, coffee, and beers galore, and views for days for those days you are actually in the office.

Normal hours:  We’re not beholden to the vagaries of clients (we are the clients), so you’re not working through Memorial Day, Labor Day, Turkey Day, MLK Day, Saturday and every other day that most people get to take off and enjoy.

Highest quality work:  We set the bar high since we’re alumni of some of the best agencies in NYC. We only create work that we are proud of.  The goal is to create award-winning work that rivals any agency.



Company sponsored retirement plan

Educational assistance

Performance based incentive pay

Medical, dental and vision insurance

Parental leave

Caregiver time off

….and more



This job is not covered by the existing Collective Bargaining Agreement.

Required Certifications:

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now! 

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.