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Senior Director, Product Management, Martech

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

Our Mission

Northwestern Mutual has 160 years of history providing financial security to millions of people. Continuing that tradition means changing to meet the needs of our clients and financial advisors. We are a strong, innovative, and growing company that invests in people who care and make a positive impact. The Design team leads the way by creating human, simple, and engaging products to help people plan, track, and protect their financial goals.

What's the role?

The Senior Director will lead teams of product managers that work on empowered cross functional teams to solve hard problems for both customers and the business. Work with other Directors in engineering, design, marketing, service and sales on everything from strategy and vision through to building, shipping and maintaining our digital products.

What you'll be doing!

  • Vision: Sets the long-term (2-3 year) vision of a product portfolio (multiple products) including how they will be funded and produce business outcomes. Responsible for cultivating an environment of understanding the products and nurturing the strategy.

  • Goals: Sets the product objectives and key results for the product portfolio. Aligns other functions like engineering, design, finance, marketing, service and sales around a common set of measurable goals.

  • Requirements: Specifies the market needs in relation to the product for both existing and future products based on research. Uses data and marketplace research to prioritize and create complex cases, with enterprise dependencies, and leads the development and implementation of sophisticated product strategies for both internal and external customers.

  • Roadmap: Provides a high-level direction that illustrates the epics and features that will be delivered across a portfolio of products or platform and how it integrates with other cross functional team efforts.

  • Leadership: Builds the future by fostering an engaging environment and encourage accountability and development. Breaks down barriers so individuals and teams can be accountable and responsible to do their best. Aligns employee's passion to business value outcomes, grow talent and proactively solve for talent gaps. Turns challenging teams, interpersonal conflicts, and cross-departmental political initiatives into opportunities. Pinpoints root causes of disagreement to resolve conflict. Drives successful teams and can lead with expertise, energy and emotional intelligence.

  • Data Driven: Builds a culture of making data driven decisions that influence business, engineering and other team members to model this behavior. Combines data across multiple products or departments to build broader insights.

  • Architect a Team: Identifies the people and skills needed for a team and can go out and build or change a team based on those needs. Identifies & recruits internal and/or external industry resources to address those needs.

  • Prioritization: Sets long term goals for both the product portfolio and team members. Accountable for helping teams monitor progress against key results and help balance priorities with corporate central initiatives or the introduction of new Risk or Investment products.

  • Requirements: Accountable for their team's product requirements including the ability to evaluate what good requirements look like. Teaches and leads others through how to write requirements and effectively use them to build a product.

  • Defines the Product: Identifies and validates problems and/or opportunities for multiple user groups/scenarios across the company. Aligns team members and documents high-level business requirements or leads vendor relationships and any applicable request for proposal (RFP) or proof of concept (POC) processes.

  • Communication: Collaborates cross functionally with business partners and executives in engineering, marketing, design and sales to allow for the smooth and efficient flow of product activities.

Bring your best! What this role needs.

  • Bachelor's degree in Computer Science or an equivalent technical, business or financial field with a Masters in Business Administration (MBA) preferred.

  • 15+ years of working as a product manager on technology-powered product teams, and proven understanding of modern techniques in product discovery and delivery.

  • 5+ years of formal people management experience leading other product managers.

  • Expert leading platforms used to handle lead generation, customer identity, campaign activation and orchestration, customer communications, and data personalization (Martech).

  • Excellent written and oral communication skills, including experience in high-level business discussions and deep technical discussions.

  • Experience using Business Intelligence dashboards and tools (Tableau, Power BI, Looker etc).

  • Certification or course-completion in agile methods (General Assembly, Pragmatic Marketing, SVPG etc.).

Skills-Proficiency Level:

Adobe Analytics - Advanced

Agile Methodologies - Advanced

Atlassian JIRA - Advanced

Backlog Management - Expert

Business Cases - Advanced

Continuous Improvement (CI) - Advanced

Daily Scrum - Advanced

Data Analysis - Advanced

Industry Benchmarking - Advanced

Microsoft Power BI - Advanced

Product Demonstrations - Intermediate

Product Management - Advanced

Product Road mapping - Expert

Requirements Gathering - Advanced

Structured Query Language (SQL) - Advanced

Storytelling - Advanced

Technical Writing - Advanced

User Research - Advanced

Wireframing - Advanced


  • Tuition reimbursement, commuter plans, and paid time off

  • Highly competitive compensation that include base salary plus bonus

  • Medical/Dental/Vision plans, 401(k), pension program

Compensation Range:

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N ort hwester n Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please click  here for additional information relating to location-based pay structures.

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.