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Senior Director – Consumer Brand PR

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

We're strong and growing.  In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people.  We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care.  We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.

The future has never looked brighter at Northwestern Mutual, with the company continuing to achieve record business performance, outstanding financial strength, unwavering client trust, and new levels of media attention. For instance:

  • Our combined $570 billion in company and client assets remains the highest in our history.

  • We were one of a handful of U.S. companies to earn the highest levels of financial soundness from every major rating agency – a class that includes Apple and Microsoft.

  • We have consistently maintained best-in-class employee engagement levels.

  • More clients than ever before – over 97% - kept their life insurance with us.

The company has tremendous momentum, and to help accelerate our progress we are making exciting investments in key areas of the enterprise – including external communications.

A core component of that investment will be our newly created Senior Director of Consumer Brand PR. A skilled and seasoned communicator, the senior director will lead the company’s public and media relations initiatives in support of major advertising and marketing campaigns, along with other initiatives such as Sustainability storytelling, aimed at driving greater awareness of the Northwestern Mutual brand at the national level and with key audiences.

The role will:

  • Collaborate alongside leaders within the Marketing and Sustainability functions to develop and implement fully integrated and highly strategic brand-focused campaigns.

  • Effectively lead a small internal team and manage existing external agency partners, providing strategic guidance, coordination and budgetary oversight while ensuring that all deliverables are met and work is executed with the highest degree of quality and impact.

  • Build and strengthen relations with traditional/digital media (consumer and industry) outlets.

  • Responsible for development and execution of key influencer strategies (top-tier, mid-tier, and micro-influencers) in partnership with the company’s Social Media team.

  • Help to select and work closely with a wide variety of spokespeople – including executive leaders, celebrities, and social media influencers – supporting media interviews and crafting compelling messaging that advances the company’s relevance and achieves business results.

  • Monitor and report on current events and trends that can be applied to, or result in, new PR strategies.

  • Have a strong understanding of and interest in PR measurement, with a focus on linking earned media efforts to brand and business outcomes.

  • Work alongside other key leaders responsible for media and public relations (corporate/field), social media, and corporate reputation.

To help ensure success, qualified candidates will also:

  • Bring a team mentality, positive attitude, and staunchly collaborative approach to your role.

  • Be a proven team leader, guiding team members toward shared goals and generating positive business results.

  • Understand culturally relevant marketing and consumer demographics and trends. Have experience working on influencer and/or celeb talent strategies.

  • Boast exceptional writing skills that can be applied to and adapted for multiple audiences and channels.

  • Demonstrate executive presence, with a strong EQ and the capability to build rapport with the company’s leaders in order to gain alignment on key issues.

  • You have solid experience using digital and social media as a lead element and experience in providing direction for content creation.

  • Possess superior skills in communications strategy, planning and execution – particularly in a large, matrixed environment.

  • Have strong instincts, capabilities and demonstrated expertise when it comes to internal positioning and merchandising communications results.

  • Understand the company’s products, services, structure and unique value proposition.

  • Have a strong work ethic with an ability to thrive in a fast-paced environment.

  • Possess a bachelor’s degree in Public Relations, Mass Communications, Journalism or a closely related field.

  • Have a minimum of 10-15+ years of experience as a PR practitioner, journalist or in communications strategy .


Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more



Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!

W e are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in C alifornia, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.

Please note: Any wages or wage ranges listed directly on a specific job requisition or posting will supersede corresponding wage ranges listed within Pay Transparency Guide linked above.​


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.