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Senior Analyst, Marketing Data & Analytics

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

The Senior Analyst, Marketing Data & Analytics is considered an authority on Northwestern Mutual data. In this position, you will understand how data flows between all systems, be able to consult on data available to drive effective campaigns, have a solid understanding of marketing strategies and deliver timely campaign and critical metric reporting. In addition, in this position you will provide analysis to support key business initiatives, including pilots, recurring programs, and multi-functional activities.


Define and support data analysis, business systems and processes, and reporting solutions for internal customers in support of marketing initiatives.

Partners cross-functionally to develop strategic analysis, campaign reporting and ongoing dashboard updates to measure performance that informs and enhances future campaigns.

Engages with marketing partners and data analytics to coordinate appropriate target audience selection, control groups, and delivers accurate campaign lists for use in marketing campaigns.

Works with all levels within the department and other key partners outside the department to gather, analyze, and interpret data to measure strategy and assess results.

Performs analysis of potential solutions against business requirements and financial impact to identify the best solution for the business.

Develops relationships with internal clients in order to foster closer ties between the business and vendors/Engineering staff.

Leads cross-divisional projects and assists in setting direction for business process improvements and systems enhancements.

Serves as a liaison to many multi-functional teams, helps set prioritization, with our engineering partners, and provides recommendations on areas of opportunity.

Requirements :

  • Bachelor's degree with an emphasis in Management Information Systems, Computer Sciences, Accounting or Finance.

  • Minimum of seven years of work experience with progressively responsible roles in a systems or data analysis role.

  • Domain expertise with marketing concepts and a high degree of expertise with marketing programs, such as prospecting, promotion, client loyalty.

  • Ability to solve complex problems with implications beyond one departmental division and to anticipate business issues and execute on strategic priorities.

  • Ability to convey analytical and technical concepts to non-analytical and non-technical staff.

  • Excellent analytical skills, and strong detail orientation with an ability to handle and deal with large amounts of data, unstructured business problems, and synthesize data for others.

  • Superior written and oral communication skills with a demonstrable ability to build rapport with all levels across the organization.

  • Strong process and project management skills, with analytics expertise, who has the ability to execute multiple projects concurrently and adjust work load as needed.

  • Superior knowledge of Database Structures, technical platforms, Excel, SQL, R-Script

  • Experience managing and working with third-party vendors, including data and print vendors.

  • Preferred knowledge of all Northwestern Mutual products.



This job is not covered by the existing Collective Bargaining Agreement.

Required Certifications:

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We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.