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Marketing Manager - Platforms

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.

We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.

What you will do:

At Northwestern Mutual (NM), our vision is to deliver financial security to help our clients live their best lives by choice. A key pillar of our vision and success is our strong, vibrant sales force. This role sits in the Marketing department, using marketing technology platforms to create a superior field marketing experience by providing our sales force with a MarTech stack that is easy to use and helps drive growth within their practice(s) while saving time and money.

We are seeking a Marketing Manager Platforms to specialize in marketing technology program strategy and execution, drive cross-functional operational workflow improvements, track key marketing program progress and creatively develop technical solutions through effective collaboration. Reporting to the Assistant Director on Field Marketing Technology team , this person will be a key contributor in defining and delivering outstanding technology experiences, with a focus on social media, promotional merchandise, and sales enablement materials. Responsible for driving improvements to the martech stack, this may include project research, execution and measurement tracking/analytics done independently or by building relationships and using connections between various departments and vendors.

How you will do it:

  • Digital Platform Strategy: Assist in developing, leading & implementing strategies for field-facing digital marketing platforms that improve system effectiveness and address struggles of our salesforce to support the growth of their practices while simultaneously meeting the needs of consumers & internal partners
  • Program Leadership/Project Management : Serve as a key contributor to concurrent programs and projects, helping to define strategy, business requirements, project scope, success criteria, risks, budget, design/development, communication plans, and implementation process
  • Cross-Functional Team Alignment: Build and effective relationships with the Marketing Growth Team, Brand & Advertising, Creative Solutions, Field Communications, Campaigns & Content, Digital Media & Social Marketing, Compliance, Field Marketing and Product & Engineering teams to ensure alignment on project plans, roles & responsibilities, business rules, roadmaps, product/template designs, content, integrations, data flows, technical development & ongoing platform support
  • Vendor/Relationship Management: Act as a guide/consultant/liaison working with outside vendors, internal partners, contractors, and freelancers to ensure platforms function as expected in alignment with advisor workflows, offering the products, content & services needed for advisors to successfully market and grow their practices
  • Program Assessment : Collaborate with business partners and other Marketing teams to evaluate new, and optimize existing programs to improve field/consumer experience based on key business measures
  • Metrics : Develop basic systems and reports to support strategies and tactics that ensure data-driven decision making, while keeping leaders and key partners informed & aligned
  • Process Management/Improvement: Own or contribute to the development and implementation of formal processes and guidelines for managing field-facing digital platforms
  • Consumer/Field Research : Partner with Marketing Insights team & Corporate Strategy to understand consumer and advisor needs and struggles, analyze insights to determine root cause, and develop solutions to address challenges, resulting in improved business outcomes
  • Brand Management: Partner with Brand & Advertising and Creative Solutions to ensure products/content offered on digital platforms consistently represent Northwestern Mutual’s brand guidelines

Bring Your Best! What this role needs:

  • Bachelor’s degree with an emphasis in marketing/communications, business or related field
  • Minimum 3+ (5+ years preferred) years of proven experience in a professional marketing or communications setting: corporate, agency or financial services industry
  • Organization Skills: Demonstrated ability to manage multiple complex projects and timelines in fast-paced, team and independent environments
  • Critical Thinking: Demonstrated skills in problem-solving, listening, planning and thought leadership
  • Leadership: Ability to negotiate, influence, and build credibility and strong partnerships in matrixed organization across business functions and levels
  • Business Communication Skills: Strong written and verbal communication skills for internal collaboration and development of consumer/client communications
  • Analytical Skills: Results focus with ability to use data intelligence to influence decisions and refine strategies.
  • Creative Management: Proven ability to successfully engage and guide creative teams to plan, conceive, develop and implement marketing initiatives
  • Customer-Focus Thinking: able to generate strong excitement with new and unique project ideas and programs that keep the client as center focus
  • Adaptability: thrives in an environment of ambiguity, innovation and ongoing change
  • Curiosity/Experimentation: Natural desire to monitor the constantly evolving marketing and financial industry landscape to incorporate latest applicable trends and technologies. Try something new, fail, try again.

Desirable

  • Knowledge and experience in financial services industry is preferred

Benefits:

Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more

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#IN-POST

This job is not covered by the existing Collective Bargaining Agreement.

Required Certifications:

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now! 

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work in Colorado or work remotely, please click here for information pertaining to compensation and benefits.


FIND YOUR FUTURE

We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.