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Assistant Director Product Marketing - Investments

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

We are seeking a skilled marketeer with experience in the Financial Services industry, specifically in the Investments sector, who is passionate about helping people succeed in achieving their financial goals. This role is a key contributor to delivering marketing strategies and tactics that build awareness, increase client satisfaction, and deepen engagement with NM products and services. As part of the Product Marketing team, this role will provide strategic client marketing perspective for our Investment business partners, drive improvements to consumer marketing and client communication content and delivery, and effectively integrate across functions. It’s critical to understand how both Advisory and Brokerage investment products work and how to best position investment products as industry-leading with clients and prospects.

PRINCIPAL ACCOUNTABILITIES: (List in order of importance)

  • Marketing strategy: partner with the Investment Products and Services leadership team to develop marketing strategies that position the business as an industry leader with advanced strategies committed to helping our clients achieve their financial goals.
  • Influence collaboration and drive execution ; independently lead the execution of the client marketing strategies by understanding and influencing priorities, identifying gaps and solutioning, developing and implementing go-to-market processes, and quarterbacking the activation to ensure the proper teams are involved and aligned.
  • Industry experience and marketing expertise: bring new strategies and proven marketing strategies for driving client awareness of NM’s capabilities and thought leadership in the Investment industry while balancing existing business priorities and demand.
  • Strategy to action: the ability to understand the big picture but fight through the noise to identify the critical few is crucial. The confidence to take those critical few, build an effective strategy and drive that strategy through completion with business partners while challenging status quo is required.
  • Build partnerships; develop relationships and drive collaboration with key business partners in the Investment business, Strategic Communications, Brand, Creative, Digital, and Content teams.
  • Program management: the ability to handle multiple high impact initiatives at the same time to ensure timelines are met, results are driven, and objectives are satisfied.
  • Brand management: Ensure consumer-facing communications consistently represent NM’s brand look, feel, voice, personality and promise while delivering the intended prospect/client experience.
  • Business assessment: Collaborate with business partners and other marketing teams to evaluate new, and optimize existing, programs and experiences to improve key business measures.
  • Story-telling and writing : actively contribute to content creation and influence the client story by brining industry insights and market relevant knowledge to business discussions.

Requirements:

Minimum Requirements:

  • Bachelor’s degree with an emphasis in marketing/communications, business, or related field
  • Minimum 10 years experience in a professional marketing or communications setting; financial services industry, specifically experience with investment products is required.
  • Business savvy: the ability to come in, quickly understand the business and drive positive outcomes is critical
  • Focused on results with ability to use data intelligence to influence decisions and refine strategies.
  • Organizational skills: demonstrated superior ability to manage multiple complex, time critical projects in fast-paced environment
  • Customer-focused thinking; able to generate strong excitement with new and unique project ideas and programs that keep the client as center focus
  • Critical thinking: Demonstrated skills in problem-solving, listening, planning, and thought leadership
  • Leadership: Ability to navigate, influence, and build credibility and strong partnerships in matrixed organization across business functions and levels
  • Business communication skills; Excellent written and verbal communication skills for internal collaboration and development of consumer/client communications
  • Adaptability; thrives in an environment of ambiguity, innovation, and ongoing change

Desirable Requirements: Knowledge and experience in the investment industry is required.

This job is not covered by the existing Collective Bargaining Agreement.

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!

This job is not covered by the existing Collective Bargaining Agreement.

Required Certifications:

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now! 

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.


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We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.