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Assistant Director - Digital Marketing

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

At Northwestern Mutual, we believe relationships are built on trust.  That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.

We're strong and growing.  In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people.  We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care.  We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.


This role helps lead the growth of our digital lead generation program. The team is responsible for all aspects of the digital marketing program, including: developing and meeting annual KPI targets, launching & optimizing new campaigns, and asset & experience develop to support lead gen. Lead both an in-house team and agency partners who serve as a direct extension of the team, working in a highly collaborative and agile environment.

Primary Duties & Responsibilities

  • Responsible for defining the performance media strategy while leading the execution and optimization for upper, mid and lower funnel media channels including video, search, social, native, sponsored content, affiliate, newsletters, email and CPL digital partnerships.

  • Leads day-to-day management of media agency for performance media campaigns ensuring campaigns are launched accurately and optimized to provide maximum growth and return on investment.

  • Supervises all product, tech, creative and content development work supporting these campaigns with a keen ability to develop ad creative and messaging that drives engagement and business results.

  • Ensures creative briefs are on strategy and using the right insights to connect with consumers in a deep and relevant way.

  • Forms positive relationships with reps at Google, Facebook and other partners who are a key part of our plans to improve performance, open up new growth opportunities and drive innovation.

  • Leads the execution of strategic lead generation partnership opportunities that can drive scalable lead volume for Northwestern Mutual over time.

  • Handles oversight of experiences (tools/calculators, gated content) to ensure they are research-based, on brand and optimized for conversions.

  • Oversees the performance budget, reporting up through the Senior Director. Partner with Brand on budget management to ensure holistic goals are achieved.

  • Provide mentorship and management to team members.


  • Requires a bachelor's degree and 8-10 years of experience managing media and acquisition strategies either at an agency or in house. Preferred sector experience: Lifestyle, retail and / or CPG.

  • Breadth of experience must span digital and offline channels, including Video (TV, CTV and OLV), search, social, display, native, audio, etc.

  • A creative, entrepreneurial spirit who is self-motivated and constantly seeking out and finding opportunities to drive the business forward without being told when and what to do.

  • Outstanding leadership skills: Validated experience building and leading high-performance teams. Capable to instruct, aren't afraid to get into the details, and take the reins.

  • Strong ability to motivate and empower every individual on your team.

  • Strong interpersonal skills and able to work well in a team environment, with an ability to drive cross-team collaboration

Skills-Proficiency Level:

Brand Management - Advanced

Creative Concepts - Advanced

Cross-Functional Integration - Advanced

Customer Segmentation - Advanced

Data-Driven Decision Making - Advanced

Digital Marketing Optimization - Advanced

Digital Marketing Platforms - Intermediate

Media Strategy - Advanced

Integrated Marketing Campaigns - Advanced

Marketing Campaign Analysis - Intermediate

Omnichannel Marketing - Advanced

Public Relations Communications - Intermediate

Strategy Alignment - Intermediate

Vendor Management - Intermediate


Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more



Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!

W e are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.