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Assistant Director - Copywriter

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

This role is based in either NYC or Milwaukee, WI

At Northwestern Mutual, we believe relationships are built on trust.  That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.

We're strong and growing.  In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people.  We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care.  We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.


What you will do:

This creative leadership copywriter position focuses mainly on Northwestern Mutual social media and content. The ideal candidate for this role will be, first and foremost, a seasoned and talented copywriter. Secondly, they will be passionate about helping people live better lives through financial planning. Their job is to consistently deliver our brand point of view in our voice across different channels in the right tone. Always aware of cultural trends and current events in finance, this copywriter excels in conceptual advertising, script writing, and social posts and campaigns. They’ll work closely art directors, video producers, animators, and editors, as well as the editorial and content team and marketing business partners to help build out a robust, turnkey structure for creating social content. This person is a strong creative contributor as well as a leader who can build and direct teams and own projects from start to finish. Prolific, proactive, and opportunistic, this is someone who sees the big picture for the NM creative group and the NM brand.

About our writers:

At Northwestern Mutual, our copywriters are curious and dig in to discover new and unexpected ways to educate people on personal finance and help them manage it. Our goal is to help people make the most of their money, so they can worry less and live more. This Assistant Director, Copywriter is socially-savvy and has mastered the art of connecting with people on a personal level through traditional and digital advertising, social media, and content—knowing what makes someone tick, and then ultimately click. They relish in relevance and love working and collaborating with other writers, designers, user experience designers, and more. We are seeking someone comfortable creating, directing, and presenting copy and concepts that are fresh, strategic, and always on-brand.

Here’s what you should know if you want to be an Assistant Director, Copywriter at Northwestern Mutual:

On any given day you might:

  • Take on the role of primary writer for social media posts, campaigns, and ads, as well as concepting digital ads, and video, and taking on some long form copy, including brochures, emails, landing pages, and more
  • Lead, manage, and mentor a small creative team of writers and art directors
  • Tell stories that align with and build the Northwestern Mutual brand
  • Collaborate with visual designers to turn culturally relevant insights into powerful and beautifully rendered work
  • Work with producers, project managers, and business partners to make sure their, and their teams’ copy and creative is delivered on time and in line with the broader team’s expectations

The ideal person:

  • Demonstrates strong leadership skills, someone who can manage multiple jobs and projects
  • Has ample experience working with and presenting to clients and managers of all levels
  • Has experience managing and directing creative teams
  • Has outstanding oral, written, and presentation skills and a passion for the craft
  • Can look at financial brands from a fresh angle
  • Is plugged into culture and is someone who their friends turn to for cultural and current event knowledge
  • Has strong knowledge of social media standard methodologies, platforms, and technology
  • Has a collaborative work ethic
  • Thrives in agile/nimble environments
  • Is an experienced multi-tasker and is excited by the thought of juggling multiple projects at once

Bring Your Best! What this role needs:

  • 8+ years’ experience in copywriting for advertising, digital, and social
  • Your amazing online portfolio (please provide a link on your resume)
  • BA/BS degree in Advertising, Journalism, Writing, or related area of study

Some cool things to know about working with us:

Fortune 100 perks: You’ll have the opportunity to shape a Fortune 100 brand plus the benefits, bonuses, and career growth opportunities are pretty perky, too.

Sweet new office: Think all sit/stand desks, tons of efficient break-out workspaces, Zoom-ready conference rooms, game room (in NYC), fitness center (in MKE), stocked kitchen with snacks, coffee, and beers galore, and views for days (of both the Hudson and Lake Michigan).

Normal hours: We’re not beholden to the vagaries of clients (we are the clients), so you’re not working through Memorial Day, Labor Day, Turkey Day, MLK Day, Saturday and every other day that most people get to take off and enjoy. And for the most part, we’re done by 6.

Highest quality work: We set the bar high since we’re alumni of some of the best agencies in NYC. We only create work that we are proud of. Not all of the work will go in your book, but plenty of it will. The goal is to create award-winning work that rivals any agency.

Variety of projects: Not only will you have the opportunity to work on all sorts of projects and get some serious portfolio pieces, you’ll get to see them through to completion.


Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more



This job is not covered by the existing Collective Bargaining Agreement.

Required Certifications:

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now! 

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work in Colorado or work remotely, please click here for information pertaining to compensation and benefits.


We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.